Yuichi Yazaki of Notation LLC contributed to an internal study session primarily for members of the Market Intelligence Office in the Business Strategy Department at Shiseido Japan Co., Ltd.
- Client: Shiseido Japan Co., Ltd.
- Department: Business Strategy Department, Market Intelligence Office (Shopper Knowledge Group)
- Date: Wednesday, October 25, 2017
- Venue: Meeting room PIT, first floor of the Shiodome office
- Theme: Introduction to data visualization
- Participants: Approximately 15–20 members of the Market Intelligence Office and related internal departments
- Purpose and response:
- To broaden specialist knowledge and improve capability among people working with information such as marketing research by introducing the foundational concepts, benefits, and potential applications of data visualization
- Participants showed strong interest in a subject—visualizing data—that they rarely had an opportunity to consider in depth